Since Firefox, Safari, and recently Chrome hit the browser scene, the web has been growing and improving at a much faster pace. The next evolution of the web comes in the form of HTML 5, the latest HTML standard that brings native video playback, offline storage, 2D drawing via the canvas tag among others features. Of those, the video tag is the most important and critical to the continued success of the open web.
Native video playback inside a web browser will now be as simple as embedding an image into a page:
<video src="http://example.com/yourvideo.ogg" controls></video>
So far only Firefox 3.5 and Safari 4 have built in support for the video tag; Opera and Chrome support is in the works.
The web has flourished and grown to where it is today because it is based on open standards and because it is not controlled by any one company or organization. Lets continue to keep the web open and successful by using the new video tag.